![]() ![]() “I’m constantly talking to artists, managers, labels, agents, and lawyers to try to find good fits for upcoming creative efforts,” he says, hinting as a busy day to day job, adding that he’s “always trying to figure out what kind of music partnerships will surprise and delight players.” “The team had to grow and scale to support these efforts,” explains DeBelina, who adds that 2021 was an “inflection point for Riot Music,” pointing to the fact that on top of that year’s Worlds offerings, they also had to create a star-studded album for League‘s Netflix adaptation Arcane and make music for Valorant, Riot’s first-person competitive shooter. ![]() A highlight being this one for 2012’s egotistical executioner Draven, whose indulgent theme consists of adoring fans chanting his name.ĭeBelina points out that these champion themes led to Riot creating animated music videos, which in turn led the studio to Worlds anthems and opening ceremonies with virtual groups – like this all-time great with K/DA, a K-pop group whose members include (G)I-DLE‘s Soyeon and Madison Beer. If you were one of those viewers, Worlds 2022 was a thrill: from Lil Nas X‘s hologram-fueled live rendition of ‘STAR WALKIN” to Jackson Wang turning up to perform last week’s surprise release ‘Fire to the Fuse’, it was a testament to how far Riot Games has expanded its musical endeavours over the years.īob DeBelina, the creative & artist partnerships lead at Riot Games Music, tells NME that Riot started exploring its musical side in the early days of League of Legends, back when champions in the game were released every two weeks and debuted with their own login screen and music. ![]() While developer Riot Games is yet to release any official stats, this year’s Worlds concluded with a peak viewership of at least 5.15million viewers – though expect that to jump up to the tens of millions, once global stats come in (last year pulled in over 70million viewers). The change hasn’t just been in viewership, but also in scope. READ MORE: Imagine Dragons on their collaborations with “kindred spirits” Riot Games.At the time, an audience nearing 100 viewers was an achievement for the fledgling multiplayer strategy game – but over a decade later, League‘s annual Worlds tournament has become a very different affair. “We have about 80-90 people sitting in front of us right now,” boasts a commentator at the first League of Legends World Championship Finals, all the way back in 2011. ![]()
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